AIRYLAND’s market entry points are the city centres and airports in Indonesia. As Indonesia tourism growth and government willingness to invest in tourism related infrastructure are continue to immensely increase.
Asia’s Booming Pod Hotel Projected to Reach $226M
In Asia, notorious for some of most expensive hotel rates, capsule hotels beckon as a welcome alternative. Capsule hotels prices in Indonesia are priced around US$20 a night in airports and US$10 in city centres with “nap rates” that charge comfortably by the hour—sitting in a sweet spot between cheaper than hotels, but more luxurious than hostels.
“What we’re also seeing now is that some travellers are becoming much more frugal in their spending patterns, and even to an extent, corporates. A lot of travellers just want the basics and all the necessities — what we call ‘affordable luxury.’ They want a room that offers their essential needs, fast Wi-Fi, somewhere to charge their iPads and work from a small desk if necessary. They don’t need a stacked minibar and other ancillary offerings such as day spas or numerous food and beverage options. That’s all usually by the hotel,” says Frank Sorgiovanni, Head of Research in Hotels and Hospitality in Asia Pacific .
The rise in these hotels also signals a new wave of young urban travellers. AIRYLAND will appeals to a younger demographic, targeting who “young urban creatives” who are more eco-conscious than older generations.
Capsule hotels also offer immense flexibility. Whereas hotels charge by night, capsule hotels charge by the hour and are often stationed in airports or close to city centres, making them an optimal choice for backpackers caught in layovers.
Looking at the current statistic and potential of Indonesia’s tourism market, this market is truly one of the most promising. Data taken representing Soekarno-Hatta International Airport passenger traffic in 2018 as Indonesia’s busiest travel entry is a proof that the market size that AIRYLAND can tap in is enormous and will provide necessary user base.
Growing Sleeping Pod Market
The demand for air travel continues to grow. Airports continue to transform from a primary air transport infrastructure to multi-functional enterprises, generating revenue through commercial development within and outside the airport terminal. The global airport sleeping pods market was valued at $55 Million in 2016 and is expected to surpass $75 Million by 2021.
As an example of potential, competitive company GoSleep announced an expected growth from 1 Million Euros in the year 2018 to 60 Million Euros in the next 4 years.
While in Indonesia, there are currently two companies into the sleeping pod business. One is Indonesia Capsule Bed and the other is Capsule Indonesia. Indonesia Capsule Bed now has seven locations mainly located in Java, while Capsule Indonesia is available in Thamrin, Jakarta and at the terminal 3 Soekarno-Hatta International Airport.